Flo Anti-Gravity 100% Natural Latex Mattress With 7 Zone Support (7 inch, King Size, 72 x 72)

The mattress industry hadn't changed in years, aside from adding new sales tricks and gimmicks. So when we started Flo, we worked to innovate something entirely new for the industry. Unparalleled in comfort and support, our proprietary foam was painstakingly perfected through customer feedback. Flo is a Direct Consumer mattress brand, which has spent two years developing the one perfect mattress for all Indians. Our prices are 50% cheaper compared to legacy brands because we sell without any middlemen like distributors or retailers.